Ron Resnikoff President, Chief Executive Officer "The ultimate goal of our work is to make the cash register ring for our clients. Any other sound is just noise." One of the founders of Mitchell & Company, a full service advertising agency, Ron became a partner in 1988 and the company was renamed Mitchell & Resnikoff. He acquired sole ownership in 1993. Ron is a nationally recognized expert in strategy, planning, management and execution of direct marketing. He is a frequent speaker on the subject, in both the business-to-business and business-to-consumer fields, and often conducts sales training seminars to help companies capitalize on the results of these programs.